Ruthless Focus, 9 Other Kenyan Creators Shortlisted for KSh 6m Funding from YouTube
Kenyan YouTuber Caleb Orem is among 10 Kenyans who have been shortlisted to benefit from the KSh 6 million funding from the online video-sharing company.
Through his Ruthless Focus channel, Orem ingeniously does car reviews, diagnostics and offers advice to people aspiring to acquire vehicles.
The funding is part of YouTube's efforts to support creators and the creative economy in Africa through the 2023 #YouTubeBlack Voices creators and artist cohorts.
Now in its third year, the initiative is a follow-up to a global, multi-year commitment made in 2020 to uplift and grow Black creators, artists, songwriters, and producers on the platform.
Forty creators from Sub-Saharan Africa will be part of the 135 #YouTubeBlack Voices Creators selected globally who are enrolled into the cohort.
Among the 23 #YouTubeBlack Voices Artists selected for the programme are African fast-rising musical artists, Gyakie from Ghana, Kamo Mphela from South Africa, Asake from Nigeria, and BNXN from Nigeria.
The cohort will also include Hip Hop producer MashBeatz from South Africa and Nairobi-based producer Ukweli, who will be joining 17 #YouTubeBlack Voices Songwriters and Producers globally.
With support from YouTube, grantees will receive KSh 2 million and KSh 5 million as seed funding, dedicated partner support for six months, and the opportunity to participate in programmes including bespoke training, workshops, and networking programmes spread out across the year.
“We are excited about the creators, musical artists and producers from Africa joining others from across the world in the 2023 #YouTubeBlack Voices Fund. The initiative is dedicated to equipping up-and-coming Black creators and artists with the resources to succeed on our platform,” said Alex Okosi, MD, Emerging Markets, YouTube EMEA.
The artists, songwriters, and producers joining the #YouTubeBlack Voices Music Class of 2023 will be required to set goals, develop content strategy, and engage with their fans on YouTube, with the assistance of a YouTube partner manager.
There will be networking opportunities with other artists, songwriters, and producers included in the #YouTubeBlack Voices Fund and a chance to maximise the impact of their channels as they provide catalogue-development opportunities.
“We are seriously interested in the growth of the creative community in Africa. For the creators, artists, songwriters and producers that will be joining this third cohort, we will go beyond the initial training to measure our success with them over a long-term period, thereby ensuring that they achieve sustained success,” Okosi added.
Other Kenyans shortlisted for the program include:
|RUTHLESS FOCUS||CALEB OREM||Kenya|
|African Real Estate||Martin Kihara||Kenya|
|Agatha Nkirote||Agatha Nkirote||Kenya|
|Kenyan Entrepreneur||Sebastian Ngida||Kenya|
|Diy with Jojo||Joanne Wanja||Kenya|
|Wongel Zelalem||Wongel Zelalem||Kenya|
|Kane’s Kitchen Affair||Juliet Kane||Kenya|
|Kate Kendy||Kate Kendy Wanjiku||Kenya|